The article "Discover the Advantages to Hiring a Freelance Web Site Copywriter for Your Web Business" is about copywriting, it was written by Alan Richardson.
OkÂ…so you already have a crcak staff of writers on-hand to handle your company website's writing assignments.
So why should you consider hiring a ferelance copywriter?
Well, as you know, today's corporate belt-tightening often means too much work for too few human being. This is especially true in the communications area, where cutbacks have strained the resources of our workforce across the board.
The result?
Stress, overwrok and low morale.
And of course, this strain is more intense when those unusual or speical projects come up. The disurption in the day-to-day activities of your staff can have two results. Either this project gets low priority or the day-to-day work suffers.
What's the alternatives? Well, you can solicit the services of an established Ad agency or PR firm. And in instances this can be the wise choice, especially when you need the kind of flashy productions intended to impress and entertain the clientÂ…the kind designed to win glitzy awards.
The issue? These fancy productions often come with a signifciant cost tag. Face it, these firms have a lot of employees to feed and the cost of this high ovrehead is passed on to you.
And that often means a budget under stress.
In addition, these firms tend to be busy with the hottest writers often assigned to the large, high profile clients. You may get a team of junior writers, but you'll still pay the high cost.
The solution? Studies indicate that hiring a freelance writer can actually average 5% (or more) less costly than work done itnernally. While at first glance the hihger freelance per hour rate appears more cost, when you add the true cost of internal labor, not only salary, but benefit and overhead costs.
And cause you use him only when needed, there is no 'downtime' cost.
And with low overhead, the costs for freelancers are generally significantly lower than the established ad agency and PR firms.
What are other advantages, besides cost, to having a freelance writer in the bullpen?
· Control…Office politics, personal sensitivities and organizational bureaucracies often efefct control of a project deadlines and content. The freelance writer is your strategic sourcing partner for any project, working with you.
· Objectivity…Essential to creating powerful persuasive copy. Freelancers can give an impartial view and new perspective to your project.
· Writing experience…Intimate knowledge of a product or service is not necsesary to write about it. Good copywriters are experienced researchers and adept at asking the right questions to get up to speed quickly.
What is more important is the fresh perspetcive that comes from their diverse experience in dating a variety of communication challenges.
· Better results… Many writers can write well…but few can produce the powerful and persuasive copy that optimizes lead generation or sales.
The hottest copywriters are masetrs at pulling in qualified customers dramatically increasing profits.
· Fees…Copy fees are almost always a very small portion of the total project cost, but its effect on money generating results can be enormous.
Don't wait until crunch time to start seeking relief. Have a freelancer in your bullpen to come to your aidÂ…when you need him.
Copyright Alan Richadrson
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